It’s not the end of the world, but if you are going to the effort of designing your emails well, you want them to reach as many people as possible in the form you intended. document.getElementById("comment").setAttribute( "id", "a515bdec31c736c9c0b5a21958c857a5" );document.getElementById("a9f98e1a2b").setAttribute( "id", "comment" ); Take the stress out of your work day with a solution that’s built for you! You can also use whatever fonts you like in a GIF, as they are essentially just flip-books composed of images. in MageMail, or another email service provider. Trebuchet is now one of the most established, web safe fonts. Here you’ll find all the information and tips to help you select the best font for email. The most popular fonts in this family are Arial, Trebuchet MS, Verdana, Open Sans, and Helvetica. Get clever with link formatting. Use it for a contemporary take on this authoritative, print-influenced tone. Use this same thinking with fonts. The intended font will only display in the recipient’s email if it’s compatible with their email services provider. Knowing the best fonts for email and the font sizes to use will make your business stand out against competitors. As you can see, there’s not a huge selection. Web Fonts are specifically designed and licensed for use on websites, examples include Google Sans and Roboto. The font fits in with a holistic, cartoon-style aesthetic, with its equally weighted lines and curved angles. This font is perfect for quotes, … But it’s not just your text-on-the-page that you need to select fonts for. The advantage, of course, is that your font is going to show up exactly as intended for ALL your recipients. Inspired from the typewriter font, these fonts have a block or 'slab' at the end of the characters. Arial is one of the most standard and widely used computer fonts. What’s more, visual file formats give you the ability to “lock in” your fonts so they appear the same across multiple devices. As one type designer explained to Bloomberg, “the letters are too close together.” This makes it too hard to scan the shapes and quickly digest information. One of its strongest points is that it maintains readability regardless of font size, meaning it can be used for both headings and small blocks of text. A tab containing the font family details will appear on the bottom right of your screen. Do headers pop? Karl Kangur is Marketing Director at MageMail. Lucida works for both print and on-screen documents. For the main body copy in your emails, you need compatible typefaces that are readable yet neutral. Are the fonts legible? For example, if your tone is formal and serious then you should avoid novelty fonts. It makes a bold impact when you use it in a title or headline. This email by Facebook creates a great impression with the Arial font they have used. The limited range of fonts you can display in the main body of your emails should not be considered a limitation at all, but an opportunity for creativity. Sendinblue gives its users the option to add both web fonts and fallback fonts when designing emails: One quick way to locate the link of a Web Font is to use Google Fonts. They influence your tone and can create familiarity with your customers. A bold, serif font like Arvo makes a statement. Utilizing a great-looking font is a key part of making any type of design look more professional. A heavy serif design, and contrasting line weights (for example, how the short line at the bottom of the “T” is much thinner than the vertical line that leads down to it) help guide the reader’s gaze from one letter to the next. Verdana. SANS-serif?). The letters of Trebuchet MS have subtle curves that give the font a decorative and artistic feel. Maintain Consistency Use the same font for the body of your email and your email signature. It may not match your brand tone and personality exactly but the selection is varied enough that you should be able to reach a relatively close fit. This familiar, “all-caps” font style draws attention to itself, contrasting with the body of the message, presented in sentence case, with a neutral font. This can easily be combatted by ensuring all key information is displayed in the first frame. You may have heard of “web fonts.”. This makes them preferable to web fonts, which, as noted above, can vary in appearance, making you seem unprofessional. In the example above, furniture store Floyd overlays their promotional image with a bold, chunky, font. Notify me of follow-up comments by email. After working hard to select the best fonts, it would be a tragedy for your text to appear too little or too large to read. Classic and sophisticated in appearance, this font is popular for websites. With the average time spent on an email being around 11 seconds, it is crucial for your content to be readable. “Why can’t you just use any font you want?” you might ask.In a contemporary world with virtual reality (VR) and artificial intelligence (AI), how can we not have an email network that is fully compatible with the fonts available to us with other web-based media?The thing is — you don’t send fonts yourself, you use other peoples’. Some would even say ‘over-used’ which means it can sometimes be seen as bland and boring. Revolutionary composer Igor Stravinsky said, “the more constraints one imposes, the more one frees one’s self… the arbitrariness of the constraint serves only to obtain precision of execution.”. Emails composed entirely of images pose problems such as taking too long to load and being inaccessible to screen readers. In our Ultimate Guide to Email Typography, we introduce you to the best fonts for email you need to be using for any body copy and display text, show you how to shoehorn in any typeface you like, and tell you what font sizes and settings to use. When it comes to choosing the best font for your emails, we recommend you choose from one of the following two options. It is not just you that needs to have the font available, e.g. Typography plays an integral role in the look and feel of your email. Ultimate Guide to Email Typography: Best Fonts and Font Sizes for Email, https://magemail.co/wp-content/uploads/2017/06/logo-large-768x201-1.png, https://magemail.co/wp-content/uploads/2018/01/Best-font-for-email.png, © 2018 MAGEMAIL. So you’ve found the perfect font. Simply changing the text from “Start my 30-day free trial” to “See demo” could improve click-through rates by 211%. Verdana ranks high in terms of readability as it is one of the most easily read Web Safe fonts. Designed in 1982, is packaged with all versions of Microsoft, starting from the Windows 3, and Apple Mac OS X. Thanks to … But, within the serif and sans serif typefaces (or font families), you still have quite a bit of choice. If everything you do reflects your unique aesthetic, you will better communicate the type of brand you are to subscribers. The presence of your web safe body copy should always serve as a fallback, regardless, providing all the information your recipient needs in case any images or other multimedia content fail to load. If you want to create your own GIFs, take a look at this article which guides you through designing them in Photoshop. Consistent branding also shows high design standards, an important perception to create if you are selling any “luxury” consumer products. Your font should be suitable for scanning and skimming on devices of all sizes. All the typefaces mentioned above have great readability. 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