When tasked with creating a smarter electric toothbrush, Kim Colin and Sam Hecht were presented with client ideas that included playing music and tracking users’ brushing performance. These same designers also attend numerous out-of-office conferences, meetups, and talks related to the restaurant industry, cuisine trends, and food technology. Design thinking is a powerful framework with the capacity to revolutionize your approach to just about anything. Sitting with the homeless on day 24 of 50 in Turin, Italy. Iterations, experiments, observations, insights, and action drive real change and create valuable products. Certainly a better software tool with a unified source of relevant information could speed things up. nanobots in our bodies that are connected to the internet, Is M1 Mac Worthy or Good for Developers? So if you're working on something leave it in the comments, and we will happily add it to our list! 5 design thinking exercises every UX designer should know, How to get a design thinking certification: the best programs and courses, How to run an awesome design thinking workshop, 9 Amazing (and Free) UX Training Resources for Beginners. Number six of ten, Redesigning the Customer Contact Center at Toyota is notable for the sheer scale of change. Digital solutions are not one-off billboards. There are a few design problems floating around the internet, but nothing very extensive. “The companies weren’t thinking about the customers’ experience. Here’s what we’ll cover: A designer’s biggest task is to identify and solve existing problems with a product and leave users happier than they were before. “The best interface is no interface.” Elsewhere you can find a similar idea described as Zero UI. They were thinking about the toothbrush the same way you would an athletic activity tracker, that it records and processes information.”. How did they create such a superior service? Traditional Problem Solving vs. Design Thinking “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.” – Tim Brown “Traditional” problem-solving often takes a methodical, almost scientific form. In addition to this immersive design technique, UberEats designers iterate quickly and innovate constantly. In 1943, Thomas J. Watson of IBM said there was a global market for “ maybe five computers ”. You can even apply design thinking to your own personal development! How a designer solves problems. In a scenario where a person, any person really, lets say… Mitt Romney (? Packed in a Winnebago, staff met potential clients in the neighbourhoods that they live in. And no interface required! Each of these examples couldn’t be more different from the other: they have different styles, colors, feels, complexities and most of all, they solve completely different problems for completely different companies. (Image credit: Screenshot from the Oral B website). Perhaps the best case studies I’ve yet to come across are included in the book Solving Problems With Design Thinking, 10 Stories of What Works. My passion resides in helping people achieve their greatest state of being as well as my own. Hatch and Bloom were called upon by the Municipality of Holstebro to design a new and improved meal delivery service for these citizens. This is my favourite part. From software engineers, to business execs, to the reps themselves. Do You Need a Degree to Be a UX Designer. “We must meet families where they are, both physically and emotionally.” The resulting prototypes were “open houses,” held right in the communities where eligible families live. These examples of design thinking show just how impactful this methodology can be when solving problems. In 2007, Denmark had over 125,000 elderly citizens relying on government-sponsored meals. Insight: Experience design matters. The design team at UberEats is constantly accessing design thinking principles to fuse modern, state-of-art technology with the antiquated and fundamental act of enjoying a meal. And it’s safe to say that they’ve had a pretty successful project. Instead, focus on what your users are asking for. Had this team just taken direction and spit out a tool that met the brief, their client would have a lifeless product that customers didn’t value. The Winnebago experiment opened all stakeholders’ eyes to the possibilities of prototyping new solutions that might improve processes both for internal staff and the people they serve. And that was just to get someone on the line. To make this easier industry-wide maybe we should empathize with people’s needs, observe them in action, collaborate, come up with working theories, test them, track results over time, and refine, and then refine again. To find answers service reps were using as many as 13 different applications, would have to speak to internal tech support, walk to filing cabinets for hard copy information or ask one of their more experienced peers. It can be tempting to create a flashy, high-tech product. Despite growing in popularity as a process, not every agency nor every client is sure how it can be made to work for them. One of the most notable actions Hatch and Bloom took was the decision to interview and prototype with both consumers and chefs. Getting the results. Removing unnecessary steps in our interfaces and sometimes the interfaces altogether can create better solutions for people. They ran an experiment and brought the Golden Gate Regional Center to the people. By listening to their concerns, hearing their pain points, and testing out new options, Hatch and Bloom found ways to keep both their customers and employees happy and healthy. Above all the problem and brief must be easy to read and follow, clearly saying what the problem is and how you intend to solve it. Or in more pretentious circles you might find it described as “common sense”. I thought it might be useful if I collected some together and put them in one big list. Whether it's a mobile phone, a vacuum cleaner or a chair, the very best examples of industrial design seamlessly blend form and function to make products truly desirable. More than that a change of internal process was required. In his 2013 presentation to The Conference in Malmo Sweden, Golden Krishna offered us a simple philosophy for how to approach the application of technology to solving problems for people. Don’t be afraid to take risks and immerse yourself in the lives of the people who will actually interact with your product. It’s hard to believe that the ever-successful start-up Airbnb was once making less than $200 per week. It can be tempting to create a flashy, high-tech product. That’s a case study I would love to read. Creative problem solving is attempting to overcome static, predicable and obvious thinking with techniques designed to encourage and spark creativity.In many cases, valuable creative ideas occur within the constraints of solving a particular problem. Problem-solving starts with identifying the issue. It wasn’t until Gebbia began moving through the app like a user that he realized why no one was wanting to book a stay—the pictures looked terrible! Whether it’s a new app, a community service, or a physical product, the best thing you can do to innovate successfully is keep your user in mind at every step in the design process. The UberEats team also holds innovation workshops where team members from many disciplines gather to brainstorm possible improvements. Every project is a problem or challenge that involves helping other people understand something. The challenge for Gayle Darby (University of Toyota) and Diane Jacobsen (Hitachi Consulting) was significant. What would it do for me?” He then says to use the answers to these questions to define the problem at hand, much like the second step in the design thinking process. Insight: Focusing on specific features that people actually need produced a better product. Designers, by nature, are problem-solvers. However, throughout all of them, there’s one recurring theme and that’s the pulse of creative problem solving—beautiful, pinpoint accuracy. 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